NewsEnough is a news brief that ends.

The reader is one of the four in ten people who say they sometimes or often avoid the news, in the Reuters Institute Digital News Report. They did not leave over bias. They left over volume and mood, and that one sentence decides most of the product.

Every other product in this category serves the engaged half, the readers who still want more of it, sorted and rated and cross-checked. Nobody serves the majority who stopped. This is for them.

Six things are absent by design and stay absent. The reason is the same one every time: what the reader left was volume, and each of these puts volume back.

• A feed. An unbounded surface reintroduces the volume the reader left over.
• Infinite scroll. The brief has a last item and a completion state, and nothing loads more.
• A bias-rating layer. Avoiders leave over volume and mood, and a left-to-right slider serves the half that stayed.
• A game, a streak, a quiz or a score. Retention by obligation is the mechanic that produced the avoidance in the first place.
• Comments, profiles and user-generated content. A surface of that kind creates a moderation problem this product has no reason to own.
• Any push other than the Line, an alert on a document the reader has chosen to follow, a deadline or a correction. Every other class of notification is volume.

Two pages exist before the product does, on purpose: the register of everything it reads, published with the exclusions set beside the inclusions, and the public log of corrections, open before there is a single entry in it.

The product is not open yet. These parts are built:

• The Line and the Brief of three to six items across World, Country and Near you, with a count of what was read shown at the end.
• The weekly edition on a Sunday, and a Sunday listen.
• The Line by email, confirmed by the reader before anything is sent.
• Near you, found from a postcode that is used to find your area and is not kept. It starts with councils in the West Midlands.
• Out of the loop: an answer that starts at the beginning of the story with every sentence cited, or a plain statement that we do not hold enough.
• What you can do: a neutral drafted response to a planning application or a consultation, which you send yourself. On the web.
• Follows, batched weekly by default, and a recap card to share with the Line that needs no account to read.
• Place pages for searchers. They are not yet on newsenough.com.
• In the apps, the Line as a notification at a time you choose, and a home-screen widget that goes still once you have read. The apps are not in the stores yet.
• Audio: the Line and a four-minute listen. The house voice is not switched on.
• The Line on Telegram, and a small capped trial on WhatsApp. Neither is switched on.
• Plus, and reports for councillors and estate agents. Neither is on sale.

A day goes out only after a named editor signs it off. No editor has been appointed yet, so the Line is off. There is no launch date to give, and this page will not invent one to fill the space where a date would go.

There are no users, no partners and no press coverage. When any of that changes it appears here, and not before.

Avanti Mind Limited, trading as NewsEnough, is registered in England and Wales, company number 16049394. Registered office: The Venture Centre, Sir William Lyons Road, University of Warwick Science Park, Coventry, England, CV4 7EZ.

Avanti Mind Limited is registered with the Information Commissioner's Office, registration number ZC172544. A request about personal data goes through our contact form.