This page holds the brand assets and the facts about NewsEnough that are true today.
The name is written NewsEnough: one word, two capitals, no space between them. The full stop of the wordmark is a square.
That square is the end mark, U+220E. Magazines have closed an article with a small solid square since the 1930s, so a reader whose piece has jumped across three pages knows it has finished. Mathematics borrowed it in 1950. It is the only mark in print whose entire meaning is that a reader may stop, which is also the entire promise of the product, and it is the identity.
There is one mark and it means one thing everywhere: the wordmark, the monogram, the favicon, the app icon, the close of a brief, and the seven squares of the up-to-speed meter.
Where the end mark may appear
- At the end of a complete Line, on any surface carrying the whole sentence.
- At the end of the completion state, after the words "You're up to speed."
- As the monogram, the favicon and the app icon.
- As the seven segments of the up-to-speed meter, and nowhere else in a row.
Where it must never appear
- After a truncated Line. The mark is a promise that the reader has the whole sentence, so a surface that could not fit the Line closes with a short continuation rule instead, never with an ellipsis and never with the mark.
- As a bullet, a divider, a hover state or a loading indicator.
- More than once in a reading unit.
- Animated on entry.
Those rules are the kit. An asset used against them is not the brand, and the mark stops meaning the one thing it exists to mean.
Type, colour and imagery
The wordmark, the Line and item bodies are set in Source Serif 4. Interface text, labels and numerals are set in Inter. Both are licensed under the SIL Open Font License 1.1, both ship inside the kit, and neither needs a webfont service or a network call.
There is one accent colour and there is no semantic colour: no second accent, no severity palette, nothing that codes a state by hue. Corroboration grade, confidence, correction and error are all carried by words. The accent means one thing, which is that this has ended, and it is used for the end mark and for the focus ring.
There is no stock photography in this identity, no illustration and no gradient.
The assets
- NewsEnough closed by the end mark, outlined so it carries no font dependency. For a masthead, a heading or a credit. It is not set in the sans, not letterspaced, not set in capitals, and the mark never sits on a line of its own.
- The end mark alone, in a light and a dark version, for places where one square is all that fits.
- The monogram at browser sizes, where the square is still legible and a round full stop has already vanished into the baseline.
- The mark on the paper ground, at the sizes both stores ask for.
- One sentence set in the serif on paper, with the end mark as the only colour on it, for sharing and for an open graph image.
The facts that may be stated
- NewsEnough is a daily news brief for people who have stopped reading the news.
- Each morning it gives the day in one sentence, the Line, and a short brief of three to six items across World, Country and Near you.
- The promise, verbatim: Know enough to hold your own. In four minutes, or one line.
- Each item is written from original public documents, carries a line on what it means for the reader, and cites its source.
- When the reader reaches the end, it says they are up to speed and shows how much was read to arrive at those few items.
- It stores no outlet's article text at any stage, and a day goes out only after a named editor signs it off. No editor has been appointed yet.
- It carries no advertising.
- Near you starts with councils in the West Midlands.
- Plus is built and is not on sale yet. It is priced at £3.99 a month or £29 a year.
- The apps are built and are not in any store yet.
- It is not open yet. Leaving an email address on this site is how a reader hears when it opens.
What may not be stated
Each of these is absent from this kit because it is not true today.
- A launch date.
- A user count.
- A funding round, or any figure for money raised.
- A partner.
- A press mention.
- A listing in any app store.
- Any capability beyond the facts listed above, and any claim that the product is open.
A press kit is the easiest place in a company to publish something untrue, because nothing breaks when it does.
Contact
Write to us through our contact form. A person reads it and a person answers. A longer account of what is built and what is not open sits on its own page.
Everything that can accurately be said about NewsEnough today is on this page.